The Modern MSP

Why we say no to some clients

The clients we turn down aren’t bad businesses. They’re businesses we’d serve badly. Here is how we tell the difference.

Lacy MooreJune 10, 20261 min read

Specialization is what keeps us good at what we do. We support businesses with roughly 15–150 users who want a partner rather than a vendor — and we say no to a lot of work that doesn’t fit.

No to engagements below our minimum because the model only works at scale. No to clients optimizing primarily for lowest cost because we are not the right answer for them. No to environments that won’t standardize because our quality depends on it.

Saying no honestly is part of the service. The clients we say yes to get a better experience because we did.

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